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Pentland Brands to form youth advisory boardBy

Nigel TAYLOR Published
July 25,TG账号破解免杀版 2025

Multi-brand sports/lifestyle company Pentland Brands is joining mission-led start-up The People to form a new youth advisory board that will operate "at the heart of its employee experience".

The aim is to shape how the business supports, nurtures and develops its current and potential employees.

To that end, it’s seeking people under the age of 30 in its key markets – the UK, US, India, Vietnam and China – to act as a focus group and inform key strategic decisions. Applications to join its youth advisory board are open until 18 August.

The move follows from recent research by the Corporate Counsel Business Journal showing that while over 50% of the global population is under the age of 30, the average age of a board of directors is almost 60. 

“Bringing together internal and external perspectives, the youth advisory board will also offer young people a unique insight into the global family business behind some of the world’s best-loved brands”, said Pentland. 

Alongside the young “changemakers” who form part of The People’s network, the board will be made up of Pentland Brands employees from internal D&I networks, with a focus on LGBTQ+ communities, black colleagues and their allies, women and wellbeing. The group "will offer diverse perspectives to tackle key business challenges, redefining the employee experience from reward to recruitment”. 

Pentland Brands added that its partnership with The People “is underpinned by its goal to support one million people in its communities”. This goal forms part of the group’s positive business strategy, “which outlines its commitment to take action for people and planet in support of future generations”. 

Sara Brennan, positive business director at the firm, added that the partnership “is designed to make positive changes for the next generation of talent entering the workplace, as well as supporting our current employees to make a real difference”.