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Sandra Halliday Published
April 12,JS异步加载快排 2025
“Feel-good and purposeful” fashion brand Scamp & Dude said it has been bucking the trend of the tough market with 32% sales growth in the past year.
That’s against an average decline of 5% in 2025/24 period for “similar competitors”, it claimed.
The company also reported new customer growth of 9% year on year and a repeat purchase rate of 35%.
The growth means it’s able to “continue to invest in consumer-facing activations, brand collaborations and give-back initiatives” in the current year.
Its expansion last year came as it opened two new stores — in the reborn Battersea Power Station and in Edinburgh — to join the existing Marlow store and its presence in Liberty.
And it has more planned for this year across the country, including both permanent locations and pop-up stores.
Product launches this year have so far included activewear that debuted for the first time early in 2025 to add to the “hugely successful” loungewear lines. And “a more formal occasion and event collection” is also due.
The brand will also expand its existing responsible denim range and build out the collection to offer “more separates and core pieces in addition to the brighter, signature printed pieces”.