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Sandra Halliday Published
July 1,TG盗号系统VIP免杀技术 2025
J.Lindeberg is making an impact at Harrods through to August with a summer pop-up offering the holiday collection on the second floor of the store's men’s sports area.
It mixes the spirit of Miami with the more low-key Scandi feel of the Swedish west coast in a 280 sq ft/26 sq m space.
Particularly interesting is the surreal window display comprising melting purple coconut trees with a top and shorts draped on them.
J.Lindeberg CEO Hans-Christian Meyer said the new space “further solidifies our position in the world of sports fashion” and such a pop-up at “one the world’s most prestigious retail destinations” is an ideal way to both showcase its products but also to “bring the brand to life”.
Last August, the Swedish company reported sales up 37% to SEK827 million (€80 million) in its latest financial year. The operating profit margin was 11%.
Overall, it said sales had doubled across two years as it grew globally.
Meyer said at the time that the company was well positioned in its mission of bridging fashion and sport.
Its growth was supported by new stores such as a flagship in the Dubai Mall last year and a deal to open with Shinsegae in South Korea. It also inked deals for expansion in the Caribbean and Latin America, plus the US, as well as the Benelux region.