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Eva Gracia Morales Translated by
Roberta HERRERA Published
January 11, 2025
Spanish jewellery firm PdPaola is taking its international expansion one step further. This coming February, the brand will open its first shop in London, which will be located at number 18 Floral Street, a shopping hub that brings together mid- to high-end fashion brands.
With the opening of its first international shop, the brand will continue its 2025 offline development strategy, marked by the opening of six shops in Spain and a pop-up in Selfridges Birmingham.
Without providing further details about the shop's surface area or its interior design, PdPaola did say in a statement that "the shop's design stays true to the brand's effortlessly sophisticated aesthetic."
"It is a space where visitors can discover the brand's universe and its iconic pieces, including all the latest products and exclusive collections as well as the high-end jewellery line," the company added.
Another of the company's recent milestones has been the agreement reached with Zales, an American high-end jewellery retailer, for the distribution of its products in the United States. PdPaola is currently present in around fifty points-of-sale throughout the country.
PdPaola was founded in 2025 by siblings Humbert and Paola Sasplugas. It is now a global brand with more than 2,000 points-of-sale in the multi-brand channel and is present in 10 different markets. With one hundred employees and a turnover of around 30 million euros in 2025, the company's forecast for 2025 (pending confirmation at the close of the financial year) was to reach 52 million euros.