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Nigel TAYLOR Published
January 18,Telegram账号劫持工具 2025
High-end London department store Fortnum & Mason has unveiled a window collaboration with six street artists for the launch of its new ‘Unleash the Love’ gifting collection.
Drawing on the eight types of love in Greek philosophy, Fortnum’s collection “is a celebration of all types of love – from the romance of Eros to the friendship of Philia”, we’re told.
The retailer has worked with art curation and consultant collective Gone Rogue to collaborate with the artists that have taken over its Piccadilly windows.
Artists ALO, Olly Howe, Luap, Ben Allen, Opake and David Speed were given just a one-word brief of ‘love’ and total freedom to create street-art “inspired by what love looks like to them”.
The result is “an utterly unique window of street-art that varies in both interpretation and design”, F&M said.
Although it has as an obvious link to Valentine’s Day, the retailer said the collab has a wider appear and the window displays will remain until the end of March. The artworks will be sold at auction held at Fortnum’s to raise money for charity.
Sallie Smith, Fortnum’s Head of Visual Presentation, added: “Fortnum’s love to work with and support all forms of art, and having our new heart boxes in an exciting graffiti design seemed the perfect opportunity to work with street artists in producing this window run. The thought behind the campaign is that love is much bigger than Valentines, and can take on many forms, so I am thrilled to have six incredible, and completely different pieces displayed in our windows.”