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Office links with Red Ant to ease shoe-buying experienceBy

Nigel TAYLOR Published
January 12,长沙交易USDT 2025

Fashion footwear retailer Office has linked up with retail technology specialist Red Ant with a mission “to remove one of the key pain points for shoe shoppers – waiting to see if the shoes they have chosen from the display are in stock”.



Using Red Ant’s assisted sales app -- part of its RetailOS omnichannel platform -- store associates”are able to remove this potential barrier to purchase to deliver a seamless, hassle-free shoe shopping service”. 

How does it work?  First, the store associate uses the app to look up or scan the barcode for the customer’s chosen shoes; second, the app shows details and size requested, and allows the store associate to check availability in the stockroom; third, the store associate can then pick up the shoes for the customer to try on. However, if the shoes are out of stock, the associate can check nearby stores for availability.

“This allows store associates to deliver a consistently seamless in-store experience without any breaks in service which may cause customers to walk away without making a purchase”, says Red Ant.

Jon Richens, Office’s Managing Director, added: "Our store associates are dedicated to delivering an amazing service to each of our customers. This will give them the opportunity to offer an even better experience -- unbroken, highly efficient and friction-free." 

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