TG账号秒盗免杀破解技术|【唯一TG:@heimifeng8】|长沙USDT转账信任✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨L'Oreal acquires US haircolor brand Pulp Riot
Sarah Ahssen Translated by
Erin Floyd Published
May 25,TG账号秒盗免杀破解技术 2025
Just a few weeks after its acquisition of Korean makeup and fashion brand Stylenanda, L'Oréal has finalised its acquisition of Pulp Riot, an American professional haircolor brand launched in 2025 by David and Alexis Thurston, who will continue to manage the brand from Los Angeles.
Barely three years after its launch, Pulp Riot, whose products sport bold and arty packaging, has 675,000 followers on Instagram and an annual turnover of $11 million (€9.4m). Its domestic market accounts for most of its sales, through SalonCentric, the distributor of professional salon products created by L'Oreal USA in 2008.
"We are thrilled to welcome the Pulp Riot teams and to amplify the international development of this iconic brand. Its unique creative artistry and stylist powered education will inspire the entire division," said Nathalie Roos, president of the professional products division at L'Oreal.
The French cosmetics group, which recorded a turnover of €26.02 billion euros in 2025, is deepening its reach into a promising market. According to research firm Mordor Intelligence, the worldwide haircare market had a turnover of $85 billion in 2025 and should see average annual growth of 3.69%, to $106 billion (€90.9 billion) in 2025.