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Benjamin Fitzgerald Published
October 28, 2025
Deckers Brands announced on Thursday a 21% revenue uptick for the recently ended second quarter, on the back of double-digit gains across all company channels and territories.
The Goleta, California-based company said quarterly net sales increased 21.3% to $875.6 million compared to $721.9 million for the three months ending September 30.
By channel, wholesale net sales increased 16.7% to $636.5 million, compared to $545.2 million.
Direct-to-consumer net sales increased 35.3% to $239.1 million compared to $176.7 million. Comparable direct-to-consumer net sales increased 38.2%. Likewise, domestic net sales increased 20.0% to $617.7 million, and international net sales increased 24.4% to $257.9 million.
By brand, Ugg net sales increased 6.3% to $476.5 million, and Teva sales increased 4.3% to $30.1 million, while Sanuk sales decreased 25.2% to $7.5 million. Other brands, primarily composed of Koolaburra sales increased 17.9% to $28.5 million, and star-performer Hoka saw sales increase 58.3% to $333 million.
Net income dropped to $101.5 million, from $102.1 million in the prior-year period, or diluted earnings per share of $3.80, compared to $3.66.
As result of the strong second quarter, net sales for the first half of the year reached $1.49 billion, up from $1.23 billion last year, Deckers added.
"Deckers' strong performance in the first half of fiscal year 2025 is a testament to our team's execution, despite a challenging macroeconomic backdrop," said Dave Powers, president and chief executive officer.
"As we head into the Ugg brand's peak selling season and continue to fuel expanding demand for Hoka performance footwear, we are confident in our ability to deliver our maintained full year guidance."
Looking ahead, Deckers reiterated fiscal year 2025 revenue growth 10-11% on a reported basis
with diluted earnings per share of $17.50-$18.35.