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Sandra Halliday Published
November 3, 2025
A new report has highlighted some interesting consumer attitudes in the UK with a sizeable minority shunning sustainability and advanced technology like AI making little impact so far.

Retail technology platform Voyado surveyed 2,000 UK consumers and found that for many, their intent isn’t matching reality when it comes to making sustainable choices.
Just over a quarter (26%) of those surveyed revealed they haven’t made a single change in order to be more sustainable with their purchase decisions.
It also found that despite AI being another huge topic for the retail sector, it’s having little to no impact on purchase decisions. When it comes to emerging technologies, especially AI, only 4% have used a VR try-on and just 10% have used AI chatbots to find out more about the products they’re buying.
“AI seems to be having little effect on purchase decisions when 48% said physically being able to try an item on was the biggest incentive in making a complete purchase,” Voyado said.
One of the biggest areas the research focused on was the perceived preference for online shopping and ongoing abandonment of the high street. Despite ‘the death of the high street’ being an ongoing topic, as many as 34% said they make most of their purchases on the high street compared to 36% online so the two channels are clearly both important and even complementary.
Interestingly, a sector that’s rising in popularity (resale/secondhand) sees consumers looking both in-store and online with 19% saying they buy the majority of their items from charity shops and 13% from Vinted or Depop.
The research also examined how the opinions of others through online reviews influences shopping decisions. A quarter have abandoned orders due to bad reviews, with women (30%) more likely to do so than men (20%), suggesting retailers need to focus on customer service both in-store and online in order to maximise purchases.
Karl Stone, Head of Voyado, UK, said: “The retail sector is undergoing some of the biggest changes and challenges in its history. The speed at which technology is advancing and consumer preferences are changing is unprecedented and the only way to successfully navigate these changes is to keep up with what consumers really want and what influences them most when making decisions.
“Our research has revealed that the high street still has a clear role to play and retailers should be considering how to make the most of physical stores in order to keep customers coming in and think about how these stores can benefit from e-commerce and vice versa.
“Despite the bombardment of news about the rise of AI and tech and how we must all be adopting the latest in order to attract customers, it would seem that we need to be doing more to examine what the right tech is, how it will interact with our existing systems and what will truly benefit consumers during the shopping journey.”