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Sandra Halliday Published
April 17, 2025
Sainsbury’s has released its results for the 52 weeks to the beginning of March and while most of the activity in its latest year was about food, it also has a large fashion and general merchandise business that appears to be mainly strong, despite its Argos unit trailing earlier in the year.
Total sales for the retailer, excluding fuel, rose 4.2% to £26.6 billion but Argos sales dropped 2.7%. The company said that it saw overall strong sales momentum in the final quarter with sales for the whole business up 4.1% and even Argos sales rising 1.9%, reflecting a continued improvement in the online traffic trend.
Statutory profit after tax rose 77% to £242 million.
Not that the company’s food operations are completely irrelevant to fashion and general merchandise as the more people it can get through its doors and onto its website, the more likely they are to look at its Tu clothing label and to order items from Argos.
And in the results it said that it’s “winning more big basket primary customers” and is in full expansion mode with the company having acquired 14 new supermarket sites in key target locations.
Looking specifically at the clothing and general merchandise operations, the company said that combined Sainsbury's branded general merchandise and clothing sales were flat year on year for the full 12 months but after weakness in Q1 and Q3, they rose 6.5% during Q4. Clothing specifically rose 2.9% for the year including a 12.3% increase during Q4. Meanwhile Argos, as mentioned was down 2.7% for the full year but it saw that 1.9% increase in Q4 after each of the previous three quarters during the year had seen falls.
And while these businesses are relatively small in terms of overall sales and profits at Sainsbury's we can't ignore just how big the company is in the clothing and general merchandise categories. For instance, during the year it sold £1.862 billion worth of clothing and Sainsbury's branded general merchandise, while Argos sold £4.916 billion worth of goods.
Sainsbury's general merchandise and clothing also delivered higher profits on sales and margins gained from the mix benefit of stronger clothing sales and lower household electrical and toys sales as it continued to focus ranges and reduce space allocation in some categories.
As for that improving trend in clothing sales, it said higher full-price sales participation delivered a 4% improvement in profitability during the year, alongside market share gains. Its renewed focus on design and range in Womenswear resulted in particularly strong sales growth of nearly 5% and an improvement in customer perception of its ranges.