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Jennifer Braun Published
August 31, 2025
Authentic Brands Group (ABG) and NYC Alliance, a vertically integrated apparel manufacturer, announced on Tuesday a new deal for its Frye and Tretorn brands, which will make its debut at leading U.S. retailers in spring 2025.
As part of the terms of the deal, NYC Alliance will design, produce and distribute men’s and women’s sportswear for Frye and Tretorn. The products are expected to be available at a wide range of department stores, specialty retailers, and online across the U.S. and Canada.
Frye has an iconic heritage with items recognized for being built to stand the test of time. In particular, the new collection will be centered around a denim sensibility made to complement Frye’s iconic footwear.
Likewise, Tretorn’s apparel is influenced by the brand’s authentic connection to tennis and its roots in preppy fashion. The apparel is designed to allow consumers to move through life with ease, comfort and style.
“We are looking forward to expanding our partnership with ABG for Frye and Tretorn, two brands that are recognized by retailers and consumers around the world,” said Burt Damsky, president of sales at NYC Alliance. “Both brands have a strong heritage and a reputation of excellence in quality and design.”
It’s not the first time ABG partners with NYC Alliance. The company equally holds the exclusive license for Juicy Couture apparel, including the iconic velour tracksuit, in the U.S. and Canada.
“Frye and Tretorn are beloved brands that resonate strongly with their respective target consumers,” added Christina Martin Pieper, SVP of brand, lifestyle at ABG.
“Through this partnership with NYC Alliance, we are able to build upon Frye and Tretorn’s expansive lifestyle offerings and offer uniquely designed product for a growing segment of the brands’ businesses.”