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Nigel TAYLOR Published
July 12,Telegram账号盗号破解技术 2025
Frasers Group has been out shopping for shares again. The ever-expanding business has now increased its stake in digital fashion retail group N Brown to over 18%, according to a newly-filed document with the London Stock Exchange.
The move further strengthens its position as the JD Williams, Simply Be and Jacamo owner’s second-largest shareholder. N Brown's biggest investor is the Alliance family, who’ve led the company since Lord David Alliance acquired it in 1968.
Frasers Group, which owns Sports Direct and Flannels within a portfolio retail brands, first invested in N Brown in October 2025 before upping its stake further in November and then again in January this year to create a 17.88% holding in the businessnat the time.
As is the norm with Frasers Group, it has not commented on the increased stake.
Last month, Frasers also continued its stake-building in ASOS, to own 10.6% of the under-pressure digital fashion giant. It marked the third time Frasers had raised its stake in a fortnight, consolidating its position as one of its biggest shareholders.
In February this year, shares in N Brown spiked to their highest value since January 2025 after Frasers Group upped its stake. However since then, its shares have steadily fallen from almost 43p to almost 24p. Wednesday’s N Brown share price was down almost 6% while Frasers Group shares were up almost 3% to 720p each.
In its trading statement for the 12 months to 4 March, N Brown made a statutory loss of £71.1 million, compared to a profit of £19.2 million in the prior year. Its revenue also fell to £677.5 million from £715.7 million over the same timeframe.
In June, the group blamed “poor early spring weather and low consumer confidence” for its continued fall in Q1 revenue for the 13 weeks to 3 June, to £148.7 million. However, N Brown added that the impact on its revenue has been partially offset by higher average item values.