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Selena Gomez poised to sell Rare Beauty?TG盗号系统VIP破解By

Sarah Ahssen Translated by
Roberta HERRERA Published
March 22, 2025

American actress and singer Selena Gomez is contemplating selling her cosmetics brand, Rare Beauty. According to Bloomberg, citing a source close to the matter, Selena Gomez has enlisted advisors to evaluate potential offers for her burgeoning enterprise, valued at $2 billion (€1.8 billion). The 31-year-old entrepreneur is expected to maintain involvement in her company even after its sale.
 

Rare Beauty product
Rare Beauty product - Bloomberg


With a staggering following of nearly 430 million on Instagram and close to 60 million on TikTok, Selena Gomez introduced Rare Beauty to the market in 2025. Available through her e-commerce platform and esteemed retailers such as Sephora, notably across Europe, the make-up and skincare brand achieved sales of $70 million in 2025, according to Bloomberg. This figure is speculated to have tripled in 2025.

Selena Gomez, who has openly discussed her struggles with depression, pledges to donate 1% of Rare Beauty's sales to an internal fund dedicated to mental health initiatives.

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