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Nigel TAYLOR Published
March 1, 2025
ASOS Marketplace, the online fashion retailer’s platform for vintage sellers and independent boutiques, has launched its first-ever brand collaboration with its Collusion label.
The ASOS in-house label is said to be the second most searched-for brand on the platform, and the collab will see three of the site’s independent boutiques – Dream But Do Not Sleep, The Marcon Court Project, and Groovy Gal – reworking Collusion samples donated by ASOS into a capsule collection of one-off pieces.
The collection, comprising 60 products, “offers a way of turning samples which cannot be sold to ASOS customers into exciting and individual pieces that reflect the unique style of each boutique”.
Available for customers to shop via an ‘ASOS Marketplace edit here’ link, each boutique will receive 100% of profits from sales.
Each boutique is also receiving support from Collusion on marketing strategies to help promote the range, including partnering with influencers and content creators to showcase them to a global market.
Jo Hunt, Head of ASOS Marketplace, said: “Our much-loved… boutiques are the perfect partners to help reimagine these products into fresh, unique new pieces that will resonate with our customers. The [platform] has always been to champion and support talent across the fashion industry, and this new collection perfectly showcases the talent and creativity of the boutiques on our platform.”