空投盗UAPI控制|【唯一TG:@heimifeng8】|蜘蛛池程序搭建✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨JOOR wholesale trends show channel is thriving, but buyers are conservative
Sandra Halliday Published
December 12, 2025
Digital wholesale platform JOOR has released its list of the key trends shaping the channel for 2025 and one thing comes through clearly — wholesale is thriving in a way we thought it might not just a few years ago during the pandemic when wholesale orders were being cancelled left, right and centre.
Recent decades may have seemed to be all about DTC with Covid having accelerated that trend. But JOOR, which processes nearly $20 billion in wholesale annually, said brands on the platform are seeing growth.
Some 67% of the more than 14,000 brand on its platform have said sales volumes are equal to or greater than last year. And in a recent survey of brands, 74% said wholesale is driving over half of their sales and growing.
It even claimed that a third of “brands are shifting away from DTC as they focus on and recognise the importance of their wholesale channel”.
Another trend noted is that “retailers are increasingly risk-averse” and are “buying conservatively”. JOOR said the “volume of reorders — that is, purchases of tested and proven styles — has almost doubled over the last four years, with reorders now accounting for 34% of total orders. This trend is even more apparent in department stores where nearly half of all orders are reorders, as compared to 30% for SMBs who may be more willing to buy new fashion that has not been tested”.
Investment in key assets that get brands noticed is also driving sales. For instance, transaction data shows that “styles with video experience double the conversion of styles without and that products with more than three images experience 63% higher average quantities purchased than products featuring three or less images”.
And of course, AI has to be in there too. The company said it expects an “accelerated AI impact on the fashion industry, building on the current momentum. From enhancing customer support through superior chatbots to automating content creation for sales, marketing, advertising, and optimising inventory distribution, AI has the potential to reshape industry operations”.
Finally, it said that “integrated technology yields maximum benefits”. That means “connecting various different digital systems so they can speak to each other, and in doing so maximise the benefits of digitalisation”. In 2025, it’s expecting brands and retailers to “face a shift towards integrating their disparate digital systems to create a cohesive and efficient operational framework”.