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Nigel TAYLOR Published
October 17,黑帽SEO快排对象 2025
Belstaff is partnering with Swedish retail technology platform Voyado to improve the UK-based luxury outdoor fashion brand’s customer experience and loyalty.
As a forerunner to Belstaff celebrating its upcoming 100th anniversary, the partnership will focus on “delivering an exceptional customer experience as well as implementing personalised shopping experiences…to bridge the gap between online and in-store shopping”, it said.
“The partnership comes at a time [when] customer loyalty and personalisation have become essential differentiators for brands looking to build long-lasting connections with potential customers”, the retailer noted.
Amelia Clarkson, CRM Manager at Belstaff, added: “We’re known for delivering exceptional customer experiences but we’re always keeping a close eye on how we can improve and adapt for the benefit of those that shop with us. An important part of this is regularly evaluating our marketing tech stack and those we can partner with to bring in additional ideas and expertise.
“We were impressed with Voyado's capabilities to consolidate our current ESP and the ability to integrate with our in-store POS, to surface customer data so our employees can bring a more personalised experience."
The association also becomes the second high-profile UK fashion-related partnership for Voyado this year, following a “successful” signing with fashion retailer Jigsaw partnership, as the business “continues to push its growth strategy in the UK market”.