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Nigel TAYLOR Published
July 25, 2025
With pro football kits, especially away strips, increasingly becoming part of everyday casualwear, major clubs are looking to introduce more high-profile designs that often include strong heritage aspects.
One such club is England's Manchester United, which has a global profile and with kit provider Adidas has just introduced a new bold away kit for the upcoming 2025/24 season, featuring “iconic vertical stripes” that adorned the club’s first ever away shirts.
With a new generation of fans in mind (and £1 billion a year replica kit sales to improve on) the new jersey features block green vertical stripes punctuated with smaller white and red lines. The latter is meant to represent the red-brick architecture of the city within their design.
Engineered “to support players in their performance and inspire fans wherever they show their support”, the jersey is made with 100% recycled materials, “representing just one of Adidas’ solutions to help end plastic waste”.
“Inspired by the club’s past but redefined for a new generation of stars on the biggest stage,” Inigo Turner, Design Director at Adidas, said. “We’re incredibly excited to return to a design that is fundamental to the heritage of this great club. Vertical stripes are in the DNA of Manchester United and we hope this bold new look captures the imaginations of fans as they travel the globe supporting the team. We have intentionally taken cues from the city itself, to provide both the players and travelling fans with a piece of home, wherever they are wearing it.”
The new kit, which is being worn for the first time on the club’s US pre-season tour when Manchester United play Wrexham AFC in San Diego’s Snapdragon Stadium today (25 July), is available for purchase at Manchester United stores, selected Adidas retail stores and online.