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Sandra Halliday Published
June 28, 2025
Hot on the heels of Monsoon opening on Upper Street in Islington, mid-market peer Jigsaw has just opened a brand new concept pop-up on the same key thoroughfare.
Located at 152 Upper Street, the boutique covers 860 sq ft of retail space.
It certainly has a more impactful look than the more muted regular Jigsaw store with a vibrant, sunset orange storefront.
It’s the brand's first concept shop, “where different stories will be told through curated collections throughout the season”.
So what do we get first? The initial collection being hosted in the concept store is its high summer offer, which “promises to take customers on a journey through the Mediterranean”.
That means a curated edit that includes a variety of linen pieces, along with beachwear, raffia bags and summer accessories and sunglasses, alongside limited edition illustrations by Jousianne Propp. It’s all set against a beach-inspired backdrop.
The look of the store will change depending what’s happening product-wise with the retailer planning to transform the space to “align with the product story being showcased, using upcycled fixtures and recycled furniture”.