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Guess launches beach club takeover in AustraliaBy

Jennifer Braun Published
January 8,电报盗号系统免杀破解版 2025

Fashion and lifestyle brand Guess is set to launch its first beach club takeover in Australia, in partnership with La Luna Beach Club, located at Main Beach, Queensland.

Guess launches beach club takeover in Australia.
Guess launches beach club takeover in Australia. - Guess


Running from January 23 to 31, the Guess Beach Club will transform La Luna Beach Club into an immersive brand experience featuring custom branded items including beach towels, sun lounges, cushions, umbrellas, and bar accessories. 

To mark the launch, Guess will host an exclusive cocktail soirée at La Luna Beach Club. The event will welcome VIPs and special guests to enjoy a curated selection of signature cocktails, canapés, and live entertainment. 

Earlier this year, Guess and Marciano rolled out beach club takeovers across Europe and beyond including in Ibiza and London. 

The brand has also launched exclusive brand takeover projects in Europe's most prestigious ski destinations including Cortina in Italy, Zermatt in Switzerland, and Hochzillertal-Kaltenbach in Austria.

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