电报盗号系统云服务器破解技术|【唯一TG:@heimifeng8】|盗U智能合约调试工具✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨DSquared2 unveils New Bond Street flagship

DSquared2 unveils New Bond Street flagshipBy

Sandra Halliday Published
March 1,电报盗号系统云服务器破解技术 2025

DSquared2 may have closed its London flagship in 2025 but the luxury label hasn’t abandoned the city and has chosen it for the launch of its fresh concept by StorageMilano with a brand new flagship on the ever-popular New Bond Street.


DSquared2



The location was originally announced over a year ago as part of the plans for central London landlord GPE’s major Hanover development, which has also included the Hackett flagship that opened late in 2025.

The DSquared2 store has now opened too with the company saying “the strength of the brand is embodied in the meticulous construction of a distinctive and well-defined image, permeated by an unconventional style. In the interior concept the classic is explored and reinterpreted with contemporary irony and innovative spirit”.

Located at 67 New Bond Street — the upper end of the thoroughfare and a part of the street that has been proving increasingly attractive to luxury labels in recent periods — the store is described as “an elegant palace”. 

Not that it’s necessarily designed in a style we often associated with palaces as there’s a healthy injection of modernism along with a retro edge.

The company explained that it blends those 1950s American interior aesthetics the brand is known for “with a museum and archival heritage”.

So, its walls are “adorned with hand-applied micro-cement, characterised by a robust tactile texture that creates depth and chromatic variations in a fossil and dusty tone”. 

Spread across two levels, it’s based on the idea of the Wunderkammer — that German idea that translates literally as a ‘room of wonder’. 


DSquared2



This can be seen through features such as the large showcase that spans the entire ground floor space, made of custom lacquered okoumé wood, “evoking the world of collectibles, in contrast with the industrial and technical elements of chandeliers and the dark red Klinker floor rooted in the aesthetics of the 1950s”.

Also present are “tubular systems with continuous and soft shapes, inspired by the London Tube”, that alternate with dividers in glass and Formica in bright sorbet colours. 

“The large showcases, echoing the extensive display systems of natural history museums, not only narrate the imagery of these fascinating places but also highlight the craftsmanship with which they are made, emphasising the presentation of products on backlit backgrounds,” the company added.

As a contrast to the “warmth of these elements, the technical and sculptural aspect of the central staircase emerges”, made with polished pressed steel with the glossy finish adding modernity to the industrial feel.

Both floors have ceiling grids with the upstairs version punctuated by custom-made lamps, “once again blending the aesthetic essence of 1950s office lighting with an industrial legacy”.

There are also carpets in different colours that define specific areas, as well as a vertical stripe curtain with chain movement, “serving as a backdrop to spaces delimited by mirrored and reflective walls, giving character to the environment”.

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