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Chenu Alexis Published
February 23, 2025
Clients and locals from West 3rd Street and the regulars of Joan on the Third know well the jeweler Maor Cohen who held there for 6 years, his first store dedicated to his range of jewelry M Cohen: bracelets at first, silver and pearls that stars like Justin Timberlake and Johnny Depp took hold of, wearing them in particular in superposition, and his young range of fine jewelry, Maor.
After closing its boutique in 2025, Maor Cohen decided to revise its strategy, focusing its work on its fine jewelry line, Maor, with the M Cohen line becoming secondary.
A renaissance that is now accompanied by a brand new space at 8375 Melrose Place, where former designer Mansur Gavriel leather goods boutique once hosted the pop-up La Durée.
For a few weeks now, Maor store has been presenting a brand new setting, more like a contemporary art gallery, hidden behind the Caviar Kaspia restaurant, the new address of the French house Caviar Kaspia Group, known for its caviar grains as well as for its collaborations with some iconic characters and brands, such as Karl Lagerfeld, Off-White, Giambattista Valli, Carine Roitfeld and Olympia Le Tan.
The almost lunar atmosphere, lulled by a light falling from the sky, is adorned with mirrors with geometric and futuristic shapes, and displays where shoppers can discover the entire gender-fluid collection signed Maor.
These include bracelets in 18-carat gold combined with silver or white gold, playing with links and chains, hybrid necklaces combining pearls and silver, gold earrings in the shape of palm trees, rose gold rings and others paved with diamonds.
Fans of the early days will also find the first line of M Cohen jewelry, and its famous bohemian and chic bracelets.