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Nigel TAYLOR Published
July 4, 2025
Revstance is a new digital marketplace launched as a sustainable platform to sell or rent out independent luxury fashion and jewellery brands.
It aims to provide consumers “with the tools they need to make conscious and sustainable fashion choices” and allows brands to benefit when their products are both rented or resold.
The e-commerce ecosystem “will enable a conscious and sustainable pre-purchase, purchase and post-purchase cycle for both brands and consumers”, it said.
“We're going beyond being a conventional marketplace and re-thinking fashion e-commerce from the ground up, creating an ecosystem beneficial for consumers, brands and the environment” it added.
The company believes that contemporary independent brands, particularly those leaning towards or in the luxury market, “are uniquely and negatively impacted by the current economic climate”. And it said “most e-commerce experiences these days are transactional, a person only interacts with a brand when they want to buy something or return something. We think there is a better way, a more sustainable way, that not only serves the customer better but also the brand”.
Revstance will allow users to track what they wear, “giving them insights into how they use what they buy allowing them to make more conscious and sustainable future purchasing decisions”.
And if they find they don’t wear something enough, they can create “their own online store to start selling and renting those items”.
“By renting and re-selling Revstance products, you’re actually supporting the independent brands as well, as we share 40% of our commission with them”, it added. “In the same way a musician earns royalties when their music plays, brands on our platform earn royalties every time their products are rented or sold”.