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Bloomberg Published
February 20, 2025
Birkenstock Holding Plc reported strong growth in its latest quarter, with sales of its high-end sandals and clogs gaining momentum, reinforcing the brand's position in the fashion market.
Revenue rose 19% year-over-year to €362 million ($378 million) in the three months through December, surpassing analysts' estimates of €356 million, the company said Thursday. Growth was particularly strong in Asia, and Birkenstock maintained its 2025 sales forecast, expecting up to 17% growth on a constant currency basis.
Winter is typically Birkenstock's slowest season, but the brand is seeing strong sales from its expanding range of closed-toe sneakers, boots, clogs, and slippers—often priced higher than its classic sandals. The company said that these products performed particularly well during the holiday season, accounting for more than half of Birkenstock's sales in both the Americas and EMEA regions.
Birkenstock is ramping up production in Germany and Portugal while expanding into new markets like China and India, as CEO Oliver Reichert aims to sustain the brand’s decade-long growth.
Growth was particularly strong in the Asia-Pacific region, where sales surged 47% to €47 million in the quarter. The company has recently opened several new company-owned stores in the region, along with other Birkenstock-branded locations owned by partners.
The company is also expanding its offering of cheaper plastic footwear, which is bringing in new customers and convincing long-time fans to pick up extra pairs that are geared toward the beach and humid climates.
Adjusted earnings before interest, taxes, depreciation and amortization rose 25% to €102 million, the company said, higher than analyst estimates.
Birkenstock also affirmed its other 2025 earnings targets related to profit margins. Many consumer companies are being careful with their forecasts, given the uncertainty around trade tariffs and other geopolitical events. Reichert has repeatedly said he wants to be conservative with his financial forecasts.
Birkenstock shares are up about 19% since its initial public offering in New York in October 2025, trailing the S&P 500 Index. The stock has been somewhat volatile, especially on earnings days.