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Nigel TAYLOR Published
February 1, 2025
Omnichannel fashion brand Quiz has relaunched and developed its strategic partnership with digital retailer The Very Group.
The partnership’s new association is in a response to “the strong customer reaction to [our] presence on Very”, Quiz said.
Having previously worked with Very on a wholesale basis, the brand has now become one of the first to partner with the retailer via its new stockless fulfilment model, which launched in the autumn.
The integration means some products will be shipped directly from Quiz to Very customers, “significantly increasing the number of product lines available via the retailer”, it said in a statement.
The move will also drive exposure for Quiz’s “trademark occasionwear and dressy casualwear products among an additional customer base”.
The improved partnership also reflects “Quiz’s strategy to leverage selected third-party digital-led partnerships to drive reach, awareness and engagement of its differentiated brand, and complement the business’s e-commerce website and estate of 67 stores, as well as 97 concessions, across the UK and Ireland”.
Sheraz Ramzan, Chief Commercial Officer at Quiz, said: “We’re delighted with the strong customer reaction to our presence on the Very platform to date.”