多IP蜘蛛池搭建方案|【唯一TG:@heimifeng8】|电报盗号系统全功能破解技术✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨Italy’s menswear sector revenue grows 4.7% in 2025 to €11.9 billion
Laura Galbiati Translated by
Nicola Mira Published
June 11,多IP蜘蛛池搭建方案 2025
In 2025, the Italian menswear industry, comprising fabric apparel, knitwear, shirts, ties and leather apparel, recorded a revenue of €11.9 billion, equivalent to a 4.7% increase. All the industry's sectors posted positive results, except for leather apparel, whose revenue dropped by 0.6%. The best performances came from ties (up by 7.6%) and shirts (up by 7.4%). Total output value was up by 3.3%.
Fabric apparel accounted for the highest share of total Italian menswear sell-out, at 55.4%, followed by knitwear with a 26.1% share. Shirts accounted for 16.5% of the total, while ties (with 1.2%) and leather apparel (with 0.8%) ranked lowest.
Exports were once again the industry’s driving force, accounting for 74.5% of revenue, for a total of €8.8 billion, equivalent to a 6.6% rise. The Italian domestic market remained relatively stable, growing only by 0.4%. Italian exports thrived both in the EU and in non-EU regions, where revenue grew by 7.2% and 6% respectively. The EU accounted for 45.7% of Italian menswear exports, while non-EU countries were the largest buyer on aggregate, with a 54.3% share.
In the period under review, France was the top destination for Italy’s menswear with €1.2 billion of exports, accounting for 12.2% of the total and growing by 16.8%. Germany followed with a 10.3% share, and the USA were close behind with a 9.3% one. Exports to both countries were on the rise, growing by 0.4% and 3% respectively. Switzerland, a strategic logistics/commercial hub for several top Italian menswear labels, dropped into fourth place in 2025 after a positive performance the previous year, when it recorded a 14.1% share of exports. Last year, Italian exports to Switzerland fell in fact by 26.5%, accounting for a 7.7% share. Exports to China grew by 13.9%, and were worth €647 million (6.8% of the total); Hong Kong, in eleventh place in the value ranking, also recorded a double-digit increase in Italian menswear exports, which grew by 28.8%.
Spain, in sixth place, recorded a 9.9% increase, and was followed by the UK, where Italian exports dropped by 3.4%, and by South Korea and Japan, which instead posted positive results, growing by 18.1% and 19.8% respectively. Behind them, the Netherlands, where Italian menswear exports fell by 1.5%, accounting for a 3.3% overall share, and four countries with an incidence of between 2.4% and 1.5% of the total, all however showing significant growth in Italian menswear exports: Poland (where they increased by 21.2%), Russia (up by 44%), Austria (up by 0.7%) and the UAE (up by 45.3%).
In terms of distribution channels, Italy’s menswear market was still dominated by chains, whose revenue share was 47.4% - a one percentage point increase compared to the corresponding period the previous year, despite their aggregate revenue dropping by 1.1%. Mass-market retailers, whose aggregate revenue fell by 2.9%, remained in second place with a 22.2% share. Independent retailers continued to lose ground, their aggregate revenue falling to a 17.8% share, having decreased by 7.5% in value. Even e-tail, whose revenue had increased by 7.1% in 2025, was back in negative territory, losing 4.6%, equivalent to an 8.7% share. Two other physical retail channels, market vendors and outlet stores, each accounting for a share of approximately 1.7% of the Italian menswear market, also posted negative results: the former lost 9.1%, while the latter lost 4.7%.
In the first two months of 2025, the latest figures by Italy’s national statistics office ISTAT showed an increase in menswear exports of 13%, for a total of approximately €1.8 million. Exports grew in both the EU and in non-EU regions, respectively by 5.8% and 19.6%.
In the period, France was again the top destination for Italian menswear exports, with revenue up by 15.3%, followed by Germany (up by 0.2%) and the USA (up by 7.9%). China, where exports increased by a whopping 62.9%, ranked fourth. Hong Kong, in ninth position, also posted double-digit growth at plus 56.8%. Switzerland instead continued to record negative results, with Italian export revenue falling by 35.6%, placing the country in sixth position.