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Sandra Halliday Published
December 1, 2025
Size?, the sports and lifestyle label owned by JD Sports Fashion, is continuing to roll out its new concept store design across the UK and Europe with its latest opening being in the heart of one of fashion’s key cities.
Its new Paris store is actually a reopening on Rue Berger in Les Halles, and follows the concept that was unveiled in some of the UK’s Size? stores earlier this year.
The Paris store had originally opened in 2025 and now covers 1,736 sq ft carrying a range of men’s fashion and footwear “from some of the most sought-after brands in streetwear”. The labels include Nike, Salomon, Adidas Originals and The North Face with the company aiming for the store to be a “go-to destination for footwear” in Paris.
The new design features several digital installations, including transactional kiosks to allow customers to shop the wide Size? online range and a digital screen spanning the two floors.
There will also be “experts” on hand “to offer top-class customer service from the all-new Genius bar located on the second floor”. The aim is that they’ll be able to provide in-depth product knowledge and expertise to customers both in-store and via web chat.