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Dominique Muret Translated by
Nicola Mira Published
April 28, 2025
Comme des Garçons is opening a street-facing store in Paris. In the autumn, the avant-garde Japanese label will move its Parisian flagship store from number 54 to 56 on rue du Faubourg-Saint-Honoré, leaving the quiet courtyard where it is currently located for a street-facing address. The news was reported by US magazine WWD, and has been confirmed to FashionNetwork.com by Comme des Garçons.
The label, designed by Rei Kawakubo with her husband Adrian Joffe as CEO, opened its first boutique in Paris in 1982, on rue Etienne Marcel. In 2001, it moved to 54 rue du Faubourg-Saint-Honoré, in premises at the back of the courtyard on the right. It will now move to a new address a few metres along, at number 56 of the same street, in premises extending over approximately 700 square metres that were home until last year to the Burberry store.
Relocating to a building on four levels will allow Comme des Garçons, renowned for its innovative installations and original retail concepts, to showcase all its collections in one place. The move will enable the label to significantly increase the retail area at its disposal and gain greater visibility.
In 2025, the Rei Kawakubo-Adrian Joffe duo is also planning to open a Parisian flagship for Dover Street Market, the multibrand concept store they founded in 2004 in London. After opening a first Parisian store specialised in fragrances (Dover Street Parfums Market) in 2025, on rue Elzévir in the Marais district, and the Dover Street Little Market, inaugurated two years ago at 35-37 rue des Francs-Bourgeois, Joffe is working on a new Parisian format to celebrate the retailer’s 20th anniversary.
Dover Street Market Paris is set to be located, as announced long ago, in a former mansion at 35-37 rue des Francs-Bourgeois, currently home to the label's offices and a small retail space showcasing a selection of emerging labels, also used as a venue for art-related events. When Kawakubo and Joffe opened the building to the public in 2025, their aim was to make it a lively space used as “a venue for debating and sharing,” while waiting to transform it into a concept store.