蜘蛛池链接检查|【唯一TG:@heimifeng8】|Telegram账号盗取破解技术✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨Decathlon UK appoints Fifty media agency to drive AI
Nigel TAYLOR Published
April 16,蜘蛛池链接检查 2025
Expect a big upturn in AI-driven media promotions from Decathlon UK. The sportswear retailer has partnered with tech-driven agency Fifty to handle its media planning and output across all the brand’s omnichannel pathways.
The partnership will see the agency develop opportunities “to reach new audiences in key growth segments and importantly how to connect with them, an approach that will support long-term brand building and sustainable growth,” Oliver Simpson, head of performance marketing at Decathlon UK, said.
He added: “[Fifty’s] capabilities perfectly align with our growth goals, with the AI platform showcasing how we can adapt to market trends quickly and more accurately.”
While also “ensuring maximum reach and impact for Decathlon's budget”, the agency will tap data and analytics “to build targeted campaigns that are optimised daily as it creates customer journeys across all touchpoints” from social campaigns to data driven DOOH, Decathlon also said.
Simon Shaw, CEO of Fifty, added: “Our AI-driven customer insight and media planning combined with deep understanding of the sports marketing landscape, is a perfect fit for Decathlon UK. They have ambitious growth goals, which are the exact business challenges our tools are designed for and that our team enjoys working on.”