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Chenu Alexis Published
June 25025授权盗U商业版本 2025
Six years after the launch of fashion brand Good American, founders Khloé Kardashian and Emma Grede have just opened their first flagship store at Westfield Century City Mall, in Los Angeles.
Announced a year ago, the opening of this first store follows the brand's excellent distribution momentum in recent years. Already present in the U.S., notably via its e-shop, Nordstrom, Bloomingdales, Saks Fifth Avenue, Anthropologie boutiques and Revolve Stores, Good American also has some 15 stockists in seven other countries, including the UK, Australia, Canada, Hong Kong, Ireland, Mexico and UAE.
Located on the top floor of the Westfield Century City Mall, with a great view of the mall's atrium, the Good American store boasts a striking circular façade, and presents its "body positivity" collections in alternating blue and beige displays.
On the walls, visitors can also admire life-size video screens of Khloé Kardashian showing herself in every possible look. Denim, underwear, swimwear and shoes are also presented in their own sections.
Last year, Good American organized its first pop-up store in Los Angeles, on Melrose Avenue in collaboration with Zara and presented a capsule collection dedicated to denim.
In addition to the opening of the flagship store in Los Angeles, "two more stores will open in other American cities in 2025," the brand announced last year.