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Roxanne Robinson Published
June 29,TG盗U机器人源码安装 2025
Charm and whimsy are synonymous with the Kate Spade New York brand, despite being founded on a nylon bag best described as utilitarian when it debuted in 1993.
Thirty-one years later, the accessories label has grown into a lifestyle brand, including clothing, perfume, home goods, hospitality, and jewelry, both fashion and fine. As the latter category has proven extremely popular, the brand is betting it can stand alone with the launch of the first global jewelry concept store in London.
FashionNetwork.com interviewed Liz Fraser, the brand's CEO and brand president, on why jewelry is taking center stage for the New York-based brand, which is part of the Tapestry firm.
Located in the newly opened Paddington Square shopping center, adjacent to the central train station and hub in the center of the UK's premier city, the petite jewel-box-sized store displays the brand color codes of the iconic upbeat Kelly green with contrast black and cream.
"It's our smallest store, perfectly suited for jewelry, and the design is part of our new retail concept, which we introduced globally in 2025. The store design celebrates the brand's iconic DNA rooted in joy and femininity," Fraser said.
The executive confirmed that the location will serve as a test for opening more jewelry-specific stores elsewhere. Thus far, North America, Europe, and Japan have been where the category performs strongest.
Testing the concept in London made sense as the global city has proved fruitful for kate spade new york.
"London is an important market for us. We opened our first London stores at Covent Garden and Sloane Square in 2011. And we've launched a series of successful retail experiences and pop-ups since then. The Paddington store will mark our 9th retail door in the capital, and we're excited to continue to expand in London—especially in such a bustling and desirable location in Paddington Square," she said.
Paddington Square—a light-filled crystalline building designed by award-winning architect practice Renzo Piano Building Workshop—was conceived and executed by Great Western Developments, a joint venture between Hotel Properties Limited and Anchorage View.
According to Fraser, the gems performed well without as much retail real estate.
"Jewelry makes so much sense for our brand, and it's grown significantly in recent years. In most of our brick-and-mortar stores, jewelry is a relatively small display, and still, it grows. To lean into the category's momentum, we dove in with a bold move, opening our first-ever standalone jewelry concept store," Fraser said over email.
Fraser also confirmed that jewelry is the number two division, following handbags as number one for kate spade new york, partly thanks to its variety.
"Our jewelry range spans such a breadth of extraordinary products — from classic, everyday essentials and delicate layering pieces to iconic to bold statement pieces for occasion dressing, to playful and unexpected items. And we've seen success across the full range as a key growth driver," she continued.
Fraser noted that the jewelry and newly added fine jewelry drive new customer acquisition and are notable gift-giving categories for the brand. It tracks as the pieces are price-sensitive, with earrings opening at $48.
The styles are more playful than pragmatic, reflecting the brand's aesthetic today and offering an egalitarian approach to luxury.