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Liverpool One welcomes Luxe Collective pop-up activationBy

Nigel TAYLOR Published
January 30,TG盗号软件云控破解 2025

Fresh from securing a £100,000 investment from an entrepreneur on the BBC's Dragons' Den TV programme this month, luxury resale platform Luxe Collective opened a pop-up activation at the successful Liverpool One mall.


Luxe Collective
Luxe Collective


Marking the brand’s first physical location in the North West, central to the Paradise Street activation was an immersive ‘Real vs Fake’ fashion experience, which attracted large crowds participating in the challenge and competition to distinguish a real designer handbag from a counterfeit one. 

The temporary event also provides an opportunity for visitors to speak with the brand’s founders Ben and Joe Gallagher about pre-loved luxury, Luxe Collective noted.

Ben Gallagher, who is also the brand’s Head of Social Media, said: “Showcasing Luxe Collective at our Real vs. Fake event in Liverpool One… was a huge leap forward in our brand journey. It was great to meet our followers face to face, share stories and get to know our community better. Coupled with our appearance on Dragon’s Den and significant investment earlier this month, we’re moving in a strong direction, and we’re excited to see the success we can achieve in 2025.”

Rob Deacon, Asset Management Director at Liverpool One added: “Championing best-in-class local and online brands is one of our key commitments… and it was brilliant to see the response to Luxe Collective’s activation. Supporting initiatives and providing new experiences for our visitors continues to place [us] as one of the leading retail and entertainment destinations in Europe which, in turn, sustains strong demand from leading brands.”
 

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