2025快排劫持网络|【唯一TG:@heimifeng8】|黑帽SEO快排图✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨Dubai welcomes 18.72 million international visitors in 2025
In yet another remarkable annual performance, Dubai welcomed 18.72 million international overnight visitors from January to December 2025, a 9% year-over-year increase that surpasses the previous record of 17.15 million in 2025, according to data from the Dubai Department of Economy and Tourism (DET).
As a core element of the destination experience, hotels contributed significantly to the city’s performance, with the steady growth in inventory balancing the respective demands of both guests and hospitality stakeholders. Spurred by a series of high-profile new openings – including, but not limited to, One&Only One Za’abeel, SIRO One Za’abeel, and The Lana Dorchester Collection – Dubai’s hotel inventory at the end of December 2025 comprised 154,016 total available rooms across 832 establishments, compared to 150,291 rooms at 821 establishments in 2025.
According to STR data, Dubai is significantly ahead of other major global peer cities such as New York, Bangkok, Paris and Singapore, and nearly on par with London, in terms of total room inventory. Furthermore, a robust pipeline of new properties, such as the upcoming Jumeirah Marsa Al Arab and the Mandarin Oriental Downtown, will ensure the city is able to cater to ever-growing demand from both visitors and residents. The high quality of hospitality establishments in Dubai also continues to be recognised; in its first year of operations, The Lana was ranked at No.23 on The World’s 50 Best Hotels 2025 list, while Atlantis The Royal, in its second year of operations, was No.9.
Performance on key hotel metrics remained strong in 2025, with average occupancy for the hotel sector growing to 78.2%, up from 77.4% in 2025, and occupied room nights rising to a high of 43.03 million, representing 3% growth compared to 41.70 million in 2025. Reflecting the hospitality sector’s commitment to cater to all budgets and preferences, the Average Daily Rate (ADR) of AED538 only rose marginally against the ADR of AED536 in 2025, and according to STR Data, Dubai provided guests with more attractive average rates than global peers including Paris, New York, London and Singapore. Meanwhile, the Revenue Per Available Room (RevPAR) of AED421 in 2025 was a 2% increase on the AED415 the previous year.
Supported by key stakeholders and partners, DET’s creative global campaigns and in-market activities highlighted the city’s multi-faceted touristic appeal and kept Dubai top-of-mind for international tourists. Notable global campaigns in 2025 included ‘Dubai, What’s Not To Love?’, which positioned the city as a destination of choice for winter, while the latest campaign, ‘If You Go, You Know’, took a fresh approach, with Dubai’s residents showcasing their favourite parts of the city to encourage their compatriots to experience all it has to offer.
The impressive performance of Dubai’s tourism and hospitality sectors in 2025 was recognised globally with a host of accolades and awards. At the 31st annual World Travel Awards, announced in November 2025, Dubai was crowned the world’s leading shopping destination and the world’s leading exhibition destination. Mina Rashid was named the world’s leading cruise port, while Dubai International Airport (DXB) was the world’s leading airport. DXB also marked a decade at the top of Airports Council International’s (ACI) list of the world’s busiest international airports (for traffic in 2025), following this up by welcoming a total of 92.3 million guests in 2025.
Dubai’s reputation as a secure and accessible destination was consistently recognised across multiple global indices. Dubai was among the top five safest cities in the world with a safety index of 83.7, according to findings revealed by Numbeo’s mid-2025 Safety Index by City rankings, while on the 2025 Executive Nomad Index by property consultancy Savills, Dubai retained its position as the top destination for long-term remote workers. For the fifth year in succession, Dubai secured the number 1 position globally for city cleanliness, according to the Global Power City Index (GPCI) report issued by the Institute for Urban Strategies at the Mori Memorial Foundation in Japan.
Dubai’s unique gastronomy scene continued to showcase the city’s rich multicultural identity and cater to the diverse tastes of both residents and visitors. With thousands of establishments – from local hidden gems to internationally renowned brands – the culinary excellence of Dubai’s restaurant sector did not go unnoticed on the global stage. The third edition of the MICHELIN Guide Dubai was unveiled in July 2025, featuring 106 restaurants across 35 cuisines, an 18% increase from 2025. Four restaurants were awarded two stars, 15 with one star, three with a Green Star, 18 Bib Gourmands, and 69 MICHELIN-selected restaurants. On the World’s 50 Best Restaurants 2025 list, Trèsind Studio was ranked at No.13 and named the best restaurant in the Middle East, while Orfali Bros Bistro was ranked at No.64 on the extended list. Culinary excellence in the sector in the city was again rewarded with the recent announcement of the Middle East & North Africa's 50 Best Restaurants 2025, with the city taking 19 spots, including a clean sweep of the top 3. With the opening of gastronomy-focused developments such as J1 Beach, new opportunities continue to emerge for more F&B concepts to succeed and secure global recognition.
Extensive infrastructure developments and strategic plans will enhance Dubai’s tourism sector in 2025 and beyond, creating pathways for further growth, and ensuring both residents and visitors continue to enjoy an unrivalled experience in the city.