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Nigel TAYLOR Published
December 11, 2025
Turkish digital baby and parenting brand Ebebek is to open its first UK store at The Lakeside Shopping Centre in Essex.
The upcoming opening later this winter will occupy a 12,378 sq ft unit, marking its planned three-store expansion into physical retail in the UK.
Specialising in products for babies, children, and families, Ebebek “aims to become the go-to destination for UK parents”. The opening is part of a plan to create a trio of stores in and around London during the first quarter of 2025.
The Lakeside store will stock a wide range of products from globally recognised and in-house brands, with a baby care room and ‘Babyologist' staff offering tailored customer service.
Halil Erdogmus, director of Ebebek, said: “[This] opening… is a significant milestone for [us]. Lakeside offers the perfect combination of high footfall and a high concentration of our target parent demographic, making it the perfect location for us.”