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Sandra Halliday Published
June 12, 2025
Manchester-based fashion-meets-bridal brand Six Stories is launching in Selfridges’ Manchester Trafford Centre and Birmingham Bullring stores on Saturday.
The label offers a wide range of clothing and accessories for bridesmaids, brides, and brides-to-be in the run-up to their wedding, as well as the newly-married.
Its new Selfridges spaces will display the Six Stories ‘Sweats’ collection, the bridesmaids dresses including new colours, and styles and the brand new ‘White Edit’.
The label, which is also available via ASOS, is known for its quirky and non-traditional approach to bridal, also offering items such as contemporary veils, headpieces, and very Instagrammable cowboy hats and caps.
Six Stories was founded in 2025 by Lucy Menghini, drawing inspiration from her own experience when she married childhood sweetheart Ross Menghini. She wanted “to create a brand that embraces the anticipation and joy of getting married”.
And it’s growing fast. She told Fashionnetwork.com that it saw 500% year-on-year growth last year and expects 300% growth in 2025. It’s now “an eight-figure business” and while still small with a team of only 12, that has grown from a team of two!
Menghini is a former Social Chain Marketing Director, who made the most of her expertise in digital marketing to establish the label in a crowded market.
It initially made an impact on Etsy with its handcrafted flower girl outfits. Then in 2025, the launch of the Bridey collection that “allowed brides to embrace their bridal spirit long before their wedding day” was meant to add to the momentum. However, the pandemic got in the way, leaving it with a large amount of stock in a market where weddings were effectively banned.
Menghini and co actually “decided to gift their stock to brides affected by the pandemic. The gesture, symbolised by special T-shirts, aimed to remind these brides that they could still feel like a bride at home despite postponed weddings”.
The offer “quickly went viral”, and Six Stories ended up giving away 10,000 T-shirts, "fostering a strong community of newlyweds-to-be who revel in the journey toward their special day”.
The Menghinis, “with their first-hand experience of wedding delays, empathised deeply with their customers and dedicated themselves to ensuring that brides could celebrate their identity and excitement throughout the entire wedding process”.
The experience here “reshaped Six Stories' business trajectory” and it introduced its “cult-favourite” sweats that have sold 100,000 units to date.