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ETX Daily Up Translated by
Jennifer Braun Published
December 10, 2025
American designer Virgil Abloh, one of the more popular designers of the moment, is the new "creative advisor" of mineral water brand Evian.
A true jack of all trades, Virgil Abloh is the founder of the Off-White label and the artistic director of Louis Vuitton's men's line, as well as a DJ and an architect. The passionate and avant-garde thirty-something year-old is often where we do not expect him. For this reason, it’s hardly surprising to learn that he is working on a new project with Evian as a "creative advisor".
The mineral water brand has called on the American designer to transform its creative process and make it more sustainable. On top of finding solutions for an eco-responsible future, Virgil Abloh will also participate in the development of new Evian products.
The first joint project between Virgil Abloh and Evian is expected to launch during the first two months of 2025.