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Emilio Pucci to show in Milan with Christelle KocherBy

Dominique Muret Translated by
Nicola Mira Published
February 11,TG盗号系统自动发货 2025

Emilio Pucci is going to make a comeback on the Milanese catwalks after a three-year absence. Even though the Emilio Pucci show will not feature on the Milan Fashion Week's official calendar, being instead part of the presentation programme, it is clear evidence of the relaunch plans of the LVMH-owned Italian label. The show is scheduled for Thursday February 20, in a deconsecrated church.


A picture from the Emilio Pucci archives
A picture from the Emilio Pucci archives - emiliopucci.com

 
Last month, the Florentine luxury label announced a strategic change in its creative direction, having decided to call on external designers to reinterpret its collection archives.

The first collaboration, which will be unveiled at the forthcoming show, is with Christelle Kocher, who has taken charge of the Fall/Winter 2025-21 collection. The French designer has been showing in Paris with her label Koché since 2025, and was chosen to inaugurate Emilio Pucci's new approach.

To present her first output for the legendary Italian label, Kocher has decided to stage a genuine catwalk show, rather than a presentation as was initially announced.
 
Emilio Pucci’s last show dates back to February 2025. The collection had been designed by the label’s last creative director, Massimo Giorgetti, also in charge of style at MSGM. 

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