飞机盗号软件企业破解技术|【唯一TG:@heimifeng8】|电报盗号软件破解✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨Zara beats home
Sandra Halliday Published
August 21, 2025
A new study has shown Inditex’s Zara as the “UK’s most prominent clothing brand”, beating a number of domestic brands, as well as other international labels.
Salience Search Marketing analysed 11 performance indicators, including year-on-year visibility, search volume trends, and brand awareness, for over 300 clothing brands. And while Zara is behind M&S, Next and Boohoo in terms of brand searches per month, it scores highly on other metrics.
Searches for Zara have totalled 1.83 million, while for overall-second-placed M&S it's 5 million. In third place H&M sees 0.55 million searches, followed by Next on 7.48 million and Boohoo on 2.24 million.
But Zara’s place at the top of the table is guaranteed by its 91.9 million social media followers. Closest to it is H&M with 87.1 million. By comparison, Boohoo has only 17.1 million, M&S 8.4 million and Next 5.9 million.
It all means “Zara is the market leader when it comes to brand awareness”. A meme account has also surfaced for the clothing brand’s notable ‘unusual poses’, “with the parody page boosting brand awareness”.
Interestingly, despite Zara's place at the top of the ranking, it isn't in the top five as far as growth in visibility is concerned although that's perhaps no surprise, given how powerful its existing visibility already is.
The brands with the biggest growth invisibility year-on-year are Next in first place, followed by John Lewis, then M&S, Lyst and New Look.
And those with the biggest drop in visibility are headed by Zalando, then ASOS, Matalan, House of Fraser and Tu from Sainsbury’s.
Salience said Tu has seen the biggest drop in visibility with a 29% decrease since June 2025. By contrast, Next’s growth in organic visibility is a massive 26% year on year.
The report on clothing brands also assesses current product trends, analysing which products are losing searches and which products are in demand.
Top of the rising table is the Stussy Hoodie (up 169%). The product has recently surfaced on social media, with over 200,000 views for #stussyhoodie on TikTok in the last month. It’s followed by a women's Barbour jacket (up 107%), a denim dress (60%), linen dress (56%), and linen trousers (50%). Linen has had a big presence on clothing rails for the SS23 season so this makes sense.
The figures also show a decline in searches for wrap dresses (down 37%), formal dresses (33%), mother of the bride outfits (33%), varsity jackets (33%), and men's blazers (32%). Some of this could be connected to the surge in formal clothing that happened last year, when consumers were catching up with special occasions that had been cancelled for several years during the pandemic. The unimpressive (weather-wise), summer of 2025, will have struggled to compete with that 2025 surge.
Importantly too, Salience said that among industry brands, Primark has seen the most increase in searches, with its 22% boost a testament to its recent toe-in-the-water trial of online shopping via click & collect.