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Nigel TAYLOR Published
March 18, 2025
British jewellery brand Astrid & Miyu is continuing to expand its physical footprint with a statement concession at luxury department store Harrods in London’s Knightsbridge.

It adds to a “significant” year of growth that has seen 10 stores open across the UK, Europe and US markets, “with so much more to come for 2025”, it said.
The Harrods concession will be “a playground for jewellery lovers”, housing the brand’s stackable jewellery together with its “successful” experiential shopping services. They include the recently-launched ‘Story Chain’ charm services, also available as a bookable consultation within the concession.
A key feature of the Harrods space will be an exclusive solid gold capsule collection “to mirror the latest expansion into the luxury retail space, to suit the demographic”.
It said following the success of its welded bracelets, the 9k solid gold necklace “allows consumers one-to-one time with A&M’s experts and jewellers to personalise chains with semi-precious and solid gold charms, in-store”.
Containing up to seven charms, the 9k solid gold individual pieces start at £30 and include zodiacs, initials, birthstones and hearts. Chains prices begin at £200-£275 and are available in Soho, Astrid, Miyu and Chelsea styles.