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Sandra Halliday Published
September 22, 2025
Mothercare’s full-year results on Friday showed the company’s turnaround — following its reinvention as a brand owner rather than directly-operated retailer — remains a work in progress.

But it said it was moving forward on its “journey towards becoming an asset-light, global franchising business”.
To support this, the mother-and-child-focused multi-category retailer said the 52 weeks to 25 March saw a 9% increase in net worldwide retail sales by franchise partners in continuing markets. Sales reached £322.7 million and a year earlier, with Russia excluded, they’d been £297.1 million. But the extent to which the Russia boycott has affected the business can be seen from the fact that the prior year’s sales including that country were as much as £385.3 million.
Meanwhile, online retail sales fell 28% to £29.3 million.
Overall, the firm’s turnover was £73.1 million, which was down 11% year on year.
The company also reported adjusted EBITDA of £6.7 million, which may have been down from £12 million in the previous year but was ahead of analysts' expectations. The net loss for the 52 weeks was £0.1 million, down from a £12.1 million profit.
But it said its pension scheme deficit was materially reduced to £35 million, having been as much as £124.6 million three years ago.
The company also updated on what’s happened since the year-end and said the first 25 weeks of FY24, saw its franchise partners recording total retail sales of £132.5 million, down from £156.8 million, with the decline “largely resulting from the continuing challenges in our Middle Eastern markets”.
It added that it expects to complete a refinancing shortly and remains in talks with a number of "key stakeholders and financing partners, to ensure that the group has adequate and appropriate financing for the future”.
Its medium-term guidance for the “steady state operation, in more normal circumstances, of our continuing franchise operations remains that they are capable of exceeding £10 million operating profit and that opportunities exist to grow our global footprint further”.
It’s now focused on “both restoring critical mass and monetising the Mothercare global brand IP”.
Chairman Clive Whiley said he was “pleased with the progress” it has made and that it has a “compelling market opportunity”.
He added: “Mothercare remains in an unparalleled position of being a highly trusted British heritage brand, with a significant opportunity to leverage this brand equity and grow our global presence beyond our existing franchise network. There is still work to do, but we are excited about the future prospects for Mothercare as we leave behind the turmoil of recent years”.
That turmoil had continued into 2025 and in June saw its CEO making a quick exit.
Back then, the company said Daniel Le Vesconte had “stepped down from his role as Chief Executive Officer and as a director of the board with immediate effect”. He’d only been appointed late in 2025 and took up his post early this year.
While the company seeks a replacement, Whiley and CFO Andrew Cook have been leading the operating board, as was the case for the previous three years.