黑帽SEO快排代理|【唯一TG:@heimifeng8】|黑帽快排图查询✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨Pour Moi's growing presence at M&S boosts sales
Nigel TAYLOR Published
December 16,黑帽SEO快排代理 2025
Pour Moi is enjoying record sales with the fast-growing swim and lingerie brand’s performance given a major boost by its association with ‘Brands at M&S’.
Pour Moi posted a 12% year-on-year increase in sales to £20 million in the six months to 30 September, according to figures seen by The Times. And around 25% of those half-year sales were linked to its third-party association with M&S, boosted by demand for its Santa Monica swimsuit and Amour lingerie collection, becoming one the major high street retailer’s top-performers.
Those strong overall sales helped pre-tax profits jump 66% to £3 million during the period.
Founder, majority owner and CEO Michael Thomson launched Pour Moi “to address a gap in the market for fashionable lingerie that caters to women of all sizes”. Now almost 20 years on, the brand continues to expand and has signed deals for four John Lewis, five Fenwick and four Morleys department store concessions. That adds to its burgeoning roster of 250 global stockists, including Next and Very, and via 200 independents.
Pour Moi, which enjoyed surging (200%) sales during the pandemic, launched its swimmer collection in March and now plans to enter the sportswear and outerwear categories.