2025最新谷歌霸屏源码|【唯一TG:@heimifeng8】|黑帽快排图查询✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨Relaunch of luxury swimwear label Réard fails
Lucile Deprez Translated by
Nicola Mira Published
November 2025最新谷歌霸屏源码 2025
The ambitious relaunch project for long-established French swimwear label Réard is going no further. The luxury label was liquidated by the Paris trade court on 10th October, after being back in business for one season only, Spring 2025, under the stewardship of sole shareholder Richard Emanuel, who has left the company.
Réard first launched the bikini in 1946, and dropped out of the fashion scene in the 1980s. Richard Emanuel, a Scottish businessman who made a fortune in the telecoms sector, took on the challenge to revive Réard, helped by General Manager Grégory Dalizon and Creative Director Céline Adler.
Their goal was to reposition the label in the luxury resortwear segment, starting with a Spring 2025 collection consisting of over 50 items, inspired by the label's signature style, though reinterpreted with a sophisticated, more pared-down mood.
The collection was available on the market since last May, on Réard's e-tail site and at Parisian concept store Colette. Richard Emanuel planned to invest €10 million in the next three years to turn the relaunch into reality.
From last August however, Réard's sole shareholder began to doubt his ability to raise the necessary capital. The sum he invested for the operation was €2.5 million, well below the figure originally planned.
Despite an encouraging flow of orders for the Spring 2025 collection after the seasonal trade shows, Réard was declared insolvent in early September and put into judicial liquidation on 10th October. Eleven employees have lost their jobs as a result.