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Asics EMEA revenues rise,盗U系统日志混淆 key divisions leap aheadBy

Sandra Halliday Published
February 9, 2025

Asics EMEA, the regional division of the Japanese sports giant, has reported its 2025 financial results with its “highest-ever revenue in the region”. 


Asics has a strong focus on running
Asics has a strong focus on running - Asics- Facebook



It said revenues increased to €920 million excluding Onitsuka Tiger in 2025 with an operating income margin of 9.1%. But it didn’t give a comparison figure for 2025.

The company did say that Asics remained the “number-one premium performance running brand in Europe” during the year. That claim is based on full-year 2025 Circana Consumer panel data for items above and equal to €90 in five key markets (the UK, France, Germany, Italy and Spain).

And in its SportStyle category, it saw revenues rising 32% year on year. Meanwhile in the Core Performance Sports category (focused on tennis and indoor sports), revenues increased by 23% with the category exceeding €100 million in revenue for the first time in the region. 

It also continued to see e-tail growth with a 22% revenue uplift.

Regional CEO Carsten Unbehaun highlighted the strength of the performance “despite very challenging market conditions” and added that the company “took major steps to significantly improve our distribution, which will benefit our brand and our partners in the future. Building strong partnerships is integral to our long-term growth strategy and I am confident that the steps we have taken this year will put us in a stronger position to accelerate future growth”.

He said industry-wide supply chain issues continue, but he’s “optimistic”. The company “controlled its inventory in 2025, meaning we start the year at a very healthy inventory level. We continue to see strong demand for our brand across all categories, markets and channels. I am keen to see our plans come to life in 2025 as we support more people to achieve a Sound Mind in a Sound Body”.

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