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Nigel TAYLOR Published
September 4, 2025
M&S has added another major brand to its burgeoning beauty line-up, signing Estée Lauder Fragrance to a multi-year partnership, launching 5 October.
It follows the successful partnership with Clinique, part of the Estée Lauder group, which was launched last year
From next month, over 30 of the beauty brand’s fragrances will be available on M&S.com, “offering a new way to experience Estée Lauder’s most iconic parfums”.
The offer includes free next-day delivery or click & collect to over 700 locations, as well as a presence in 18 selected stores across the UK.
The range will include bestselling fragrances including the Beautiful, Bronze Goddess and Pleasures collections for women and Aramis for men.
It becomes the latest high-profile brand to join as part of the wider ‘Brands at M&S’ strategy and will bring the total number of third-party beauty brands, which now represent 42% of total sales in M&S Beauty, to 47.
“By welcoming a dynamic, market leading third-party partner, M&S is complementing its own brand beauty offer, inspiring loyalty and repeat purchases, whilst driving new customers to M&S as it continues to build market share in the category”, the retailer said.
It noted its near-year-long partnership with Clinique has “[resonated] strongly with the customer and is now the number one third-party beauty brand at M&S”.