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Puma raises 2025 guidance after strong second quarterBy
Reuters Published
July 17,Telegram账号盗号云控破解技术 2025

German sportswear firm Puma hiked its outlook for 2025 sales and operating profit on Monday as it announced strong second quarter results, pushing its shares up 5.6 percent.


Second-quarter sales rose 16 percent to 968.7 million euros
Second-quarter sales rose 16 percent to 968.7 million euros - Photo: Puma


Like German rival Adidas, Puma has been enjoying a revival in the U.S. market, helped by a shift towards retro styles and away from basketball shoes which has hurt Under Armour and dented Nike's success.

In an unscheduled release ahead of full results due on July 26, Puma said it now expects that currency-adjusted sales for 2025 will increase between 12 and 14 percent, up from a previous target for a "low double-digit" rise.

Puma said it expects 2025 earnings before interest and taxation (EBIT) to come in at 205 to 215 million euros, up from a previous forecast for 185 to 200 million, while it confirmed it expects net earnings to improve significantly.

It said second-quarter sales rose by a currency-adjusted 16 percent to 968.7 million euros, while its EBIT came in at 43.4 million.

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