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Sandra Halliday Published
March 27,iframe快排劫持 2025
Revolution Beauty upgraded its guidance on Wednesday with the beauty group that has faced some major challenges in the past couple of years saying it has continued to deliver a strong operational performance.
In a trading update for the year to the end of February, it said it has seen a year-on-year improvement in profitability since its capital markets event and trading update earlier last month.
As a result, the board now expects to report adjusted EBITDA of “at least” £12.5 million and revenue growth of approximately 2% for FY24. This is better than the previous guidance of adjusted EBITDA of between £11 million and £12 million. The previous revenue growth forecast wasn’t that different but was less specific at “low single digits”.
As previously outlined, the group is focusing on its Masterbrand, core categories and select geographies to deliver future growth.
On Wednesday it said “this strategy is progressing well, and whilst the exit of lower-margin products and brands is causing a short-term impact on sales, as expected, there is clear evidence that the longer-term benefit to profitability is already materialising”.
Coupled with its £10 million cost savings programme, “which is progressing well, Revolution Beauty remains well-placed to deliver on its future growth ambitions”.
CEO Lauren Brinkley said: “It is early days, but we are already seeing positive impacts from the new strategy, including an encouraging response from our major customers and good progress on our cost savings programme. Our focus on driving sales from our more profitable brands is starting to deliver, with double-digit growth in sales of our core ‘Revolution’ Masterbrand versus the second half of FY 2025.
“Our major product launches for 2025 are ahead of plan as we focus on fewer and more impactful new products. We also opened our TikTok shop this week and are preparing to go live with a new direct Amazon US partnership in May. I remain highly confident about our growth prospects and our ability to become a top five mass beauty player.”
As mentioned, that confidence comes after a bruising couple of years in which it faced multiple problems. These included its shares being suspended for a prolonged period on major accounting issues; a spat with key shareholder Boohoo that ended with a complete change of its leadership team; the delayed release of its accounts; widening losses; and legal action launched against its founder.
But its early February update showed that its situation has stabilised and it’s clearly hoping that the news will be all good from here.