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Sarah Ahssen Published
July 26,黑帽快排分布式 2025
In the first half of its 2025 financial year, the French cosmetics group Bogart owner of April chain and Carven perfumes among others recorded sales of 133.5 million euros, down 3%.

The Bogart Fragrances and Cosmetics business, which includes the Carven and Jacques Bogart brands, posted sales of €26.4 million, down 5%. The Group explains this under-performance by an unfavourable basis of comparison, since the period saw no new launches for its flagship brands. However, Bogart did include the first revenues from Rose et Marius, the French perfume brand acquired in January.
Sales for Bogart Beauty Retail, which includes the April selective perfumery chain, came to €107.1 million, down 2.5%. The group continues to be penalised by the effects of changes in the scope of consolidation, since in 2025 it began restructuring its shop base in France and Belgium, leading to closures. "In Dubai, at the beginning of the year, the group refocused on three shops instead of six, as part of a strategy to optimise profitability," Bogart said in a press release.
Bogart, which will publish its half-year results on September 26, will be concentrating its efforts on increasing margins in its two divisions. With this in mind, it will be continuing its work on the product offering deployed in its network of directly-operated shops, with a more premium and selective positioning. "This new strategy, which has already begun in Israel, is bearing fruit and will be followed in Germany and Slovakia, then gradually in all the other regions," says Bogart, which will be unveiling a new brand based around exceptional perfumes in the autumn.