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Jennifer Braun Published
July 4, 2025
Global digital luxury platform, Mytheresa, and lifestyle brand, Flamingo Estate, are once again joining forces to open a summer pop-up shop in East Hampton.
Running now until July 30, the pop-up opens in a renovated body shop that reimagines classic auto parts to create a shopping experience.
The space, characterized by the bold Mytheresa yellow and Flamingo Estate green, features shelves constructed out of tires, luxurious clothing presented on custom designed-car muffler rails, and tool sheds housing luxury merchandised accessories and more.
It houses Mytheresa’s exclusive brand collaborations and products from the world's leading International designers, with merchandise for women, men, kids, and overall lifestyle. In the 'Inconvenience Store', Flamingo Estate and Mytheresa have curated a wide range of exclusive never-been-seen before joint merchandise, as well as non-perishable, decadent pantry items.
Moreover, the space offers thoughtful co-branded programming to customers with other like minded luxury brands that will vary from week-to-week, to engage, entertain and inspire their combined audiences in a more physical way.
"Opening a physical experiential store, together with Flamingo Estate in East Hampton felt like the perfect 'unexpected' moment to further bring this wonderful partnership to life,” said Heather Kaminetsky, president of North America for Mytheresa.
“We wanted to bring to the sophisticated audience in the Hampton's a combined and truly unique immersive luxury experience - one that allows us to engage and inspire throughout the summer and to bring our curated offering to them in a more physical way.”
The Mytheresa x Flamingo Estate Summer Luxury Body Shop is open Thursdays to Sundays, from 11am to 7pm EST. Prior to arrival at the store, all visitors will need to sign up online to secure a QR Code to the experience.