长沙USDT商家收款平台|【唯一TG:@heimifeng8】|长沙U币市场汇率✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨Chinese luxury portal Secoo joins e

Chinese luxury portal Secoo joins e-comm battle with $100-million US IPOBy

Matthieu Guinebault Translated by
Benjamin Fitzgerald Published
August 30,长沙USDT商家收款平台 2025

The Chinese luxury e-commerce website is preparing to go public in the U.S., filing with the U.S. Securities and Exchange Commission on August 25, in a bid to raise $100 million via an initial public offering (IPO).

Secoo.com


The online marketplace expects to join Nasdaq under the moniker SECO; a procedure that the website -- launched in 2008 -- has been preparing for since March 2025. The investment firm Jefferies will take complete charge of the operation, for which no amount per share has so far been indicated.

Secoo recorded for the twelve months ending 30 juin 2025 some 437 million euros in revenue. The retailer has progressivement deployed teams in Peking, Shanghai, Chengdu, Milan, New York and Tokyo. The firm collectively sells clothing, accessories, homewares and cosmetics, among other miscellaneous items. 

Last year, Secoo recorded 15 million customers, each with a high-purchasing threshold, on average spending 4,500 yuan (570 euros); the figure around twenty-times the average e-commerce basket purchase in China. With the market experiencing high competition, Secoo -- unlike other portals -- does not discount prices or multiply stock either.

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