长沙USDT支付方式|【唯一TG:@heimifeng8】|长沙USDT现金交易✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨Selfridges completes transformational beauty hall renovation, opens The Beauty Spot
Sandra Halliday Published
May 28, 2025
Selfridges has unveiled its fully revamped beauty hall in its London flagship on Oxford Street after a multimillion pound investment that has taken a year to complete.
Referring to the beauty hall as “the beating heart of our London store”, it has maximised selling space (with even unused storage rooms now being used for retail) and over 300 brands now available there, many of them exclusive to the store. The department also employs over a thousand beauty experts and offers over 200 beauty services.
Its Lifestyle Director David Legrand said in a LinkedIn post that “our new architecture is game-changing, prioritising sight lines for clear views, better navigation, and enhanced accessibility. We’ve also installed a state-of-the-art LED lighting system designed for optimal shade-matching and colour consultations.”
The company has worked hard to make the most of the space available — which was always limited given the presence of key, high-margin categories such as accessories close by. But as the numbers above show, it has managed to squeeze in a massive number of brands and services while creating a more open, spacious feel for the hall.
There are now more branded counters but also an overall feeling of greater space with interior walls removed.
The department can now offer a much broader variety of brands too from the big names of luxury beauty to the newcomers creating an impact despite their much smaller size.
That latter point feeds into the retailer’s tradition of nurturing new talent and offering something fresh and innovative across the categories it hosts.
There’s also a big focus on sustainability with 74 brands (including some of the biggest names such as Chanel, Prada and Dior) offering refill options and “a commitment for all brands to incorporate refills by 2025”.
And the experiential element of the space has been enhanced with more category-specific ‘play tables’ and a 330 sq ft Beauty Spot space to highlight experimental beauty concepts. Buzz brand Refy starts a four-month residency there this month with the Beauty Spot being seen as a way to replicate the success of The Corner Shop for fashion residencies.