盗U系统进程隐藏|【唯一TG:@heimifeng8】|黑帽SEO快排集群✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨Halo effect of Amazon Prime’s Big Deals Day drives UK web traffic higher
Sandra Halliday Published
October 19,盗U系统进程隐藏 2025
Amazon Prime’s Big Deals Day on 10 and 11 October helped push UK online sales higher last week with revenues up 3.3%, the latest data from Wunderkind and Sensormatic shows.
The e-tail sector saw “an early surge in Christmas shopping as price-sensitive consumers were prompted to widen their search for deals online”.
Customer engagement platform Wunderkind analysed over 42 million shopper journeys from 2-15 October 2025 and it also found that there was a ‘halo’ effect from Amazon Prime Day that prompted more browsing by shoppers across retailers’ websites in general last week. Web traffic was up 7.69% compared to the week before “as shoppers validated the deals on offer to make sure they got the best price”.
The impact was added to by other retailers offering discount deals of their own to rival Amazon’s sale event and try and take back share of wallet.
Meanwhile, shopper traffic analyst Sensormatic’s research among over 1,000 UK shoppers showed that, with economic uncertainty and household budgets remaining squeezed, 49% of UK consumers had already started gift buying by October, with 38% planning to start Christmas shopping earlier this year. Deal-searching and spreading out the cost of Christmas are top motivators for getting ahead.
Jon Halley, Regional VP at Wunderkind, said: “With cost-of-living pressure continuing to be felt by many households, shoppers are being savvier to make their discretionary spend work harder. And this means they’re being even more canny when it comes to seeking out the best deals available on Christmas gifting.
“Consumers are well versed in these extended discounting and big sale events like Amazon Prime Day and Black Friday – and are now much more likely to shop around and validate whether the deals on offer really do represent the best value for money.”